Growing pains! Preserving the startup mindset when growing at a rapid pace

In less than four years Vipps has done a giant leap from peer-to-peer payments to become one of Norway’s leading fintech companies.

Growing at such high speed is hard and sometimes even painful. Elisabeth talked about how Vipps works at high pace to create alignment and develop new features - while nurturing an entrepreneurial spirit and maintaining a unique brand position.

Vipps are maintaining and nurturing their unique position by focusing on people and execution - and letting everyone know that it is OK to fail.

Vipps is all about simplicity. Get rid of KID-numbers, and forget account numbers, you only need a mobile phone number to transfer money. They solve tough and annoying problems for tbeir users by tackling risks early and defining problems together.

Managing to maintain that start-up feeling and development speed when onboarding 10 employees a month, and thousands of new users and customers every day, is done by working as teams gathered around a common mission. The teams are empowered with competence and passion, ownership of an objective/problem, and they are all responsible for figuring out the solution and results created. They call this the magic of collaboration.