Is your company set up for growth?
Tools, templates and expertise is the easiest part of getting your service to grow. The hard part is getting everyone involved and motivated to help. Yara Paolo gives useful tips on how to set up your company and your teams to get ready for growth.
Yara says problems are only another word for growth opportunities. Her tips is to start with the problems, and not the structure. Once you have good problems, you can start thinking about the right way to fix the problem. And finally, then you can think about the structure.
Yara also teaches us how to recruit people with a growth mindset, the willpower to identify, define and solve a problem, and to build good teams.
Yara is a psychologist and international growth expert. She invented Growth-OS (Growth Operating System) and currently consulting for start ups all over the world and acting as Chief Growth Officer for the marketplace for online language learning Preply.
She has worked for various online companies in the past. In 2010 she joined Skyscanner, enabling growth across 50 markets, leading teams across marketing, product, engineering, data science. She started as employee number 32, when she left Skyscanner had over 1000 employees and was sold for 1.4 billion £.
Her international experience of 17+ years, covers fundamental aspects of building a successful growth organisation:
- growth enablement
- marketing optimisation and automation
- change management
- team optimisation and upskilling
- scalability and sustainability
- motivational framework implementation
- impactful leadership
- growth mindset development
- channel and product market fit assessment
- psychology of failure and psychological safety