Nudging in Service Design
Nudging can help people make better decisions, for themselves, for service providers and for the society. Lavrans launched a systematic 5-step method to combine behavioural economics with service design as way to achieve big results with simple means. The approach was supported by research and practical examples.
Lavrans Løvlie
PwC
Lavrans is a partner at PwC where he runs Norway's most multidisciplinary design team.
He founded the world's first Service Design company in London in 2001, has co-authored two internationally renowned books on the topic. Lavrans is an idealist, and always keen to understand what's next.
