Why you need validated learnings
The television and media industry has changed greatly. People don't watch as much linear TV anymore. Netflix, HBO, Amazon Prime and other streaming services are on the rise. People choose what they want to see and when they want to see it.
In this talk at Y Oslo, former RiksTV employees Ivar Lyngve and Per Andreas Alnes, explained how they put together cross-functional teams and worked with experiments to learn how to develop new television products for a new generation.
Central to this work was lean dashboard, lean canvas, and working with unique value propositions. They looked at how they could solve real problems, like people spending a lot of time browsing through endless amounts of content before they find what they want to watch. They created MiTV, which later launched as Strim.no.
A key takeaway from the talk: It's important to focus on experiments, rather than constantly building new features. You need validated learnings. Becoming a learning organization is the ultimate competitive advantage.
Ivar is CEO of Innsæi. Before that he worked RiksTV with collegue Per Andreas as Product Owner and Head of Growth: They were in charge of developing MiTV - a TV service that launched under the name Strim.no in 2018.
Per Andreas Alnes
Per Andreas is Product manager at Vipps. Before he worked at RiksTV with Ivar Lyngve as Product Owner and Head of Growth. They were in charge of developing MiTV - a TV service that launched under the name Strim.no in 2018.