Hallgeir has been a boots on the ground entrepreneur for 20 years. In 1999 he established the print music magazine Kingsize, that later expanded to Sweden and eventually sold to Nöyensguiden. As the internet grew its importance and maturity, Hallgeir shifted his focus to digital experiences. First by launching Kingsize into the digital sphere and later building and shipping an app with global ambitions. The app failed, but lead him to New York where he founded New York Digital Labs where he spent six years developing digital solutions together with some of the worlds leading brands. Furthermore, in recent years he has been involved with multiple startups in Norway, like vidFlow, Time to Riot, Atelier and Butter Metrics. Hallgeir is currently a partner and product manager in Reodor, helping large companies adopt the mindset and methods of fast moving entrepreneurs.